Born and bred in San Francisco. Designing for the systems outside the window.

Michelle crouched on a mossy boulder at the base of a tall waterfall, looking up at the falling water in a basalt canyon lined with moss and fallen logs — Against the excellent TLC's better judgement, I still go chasing waterfalls. This one was in Washington State.

I grew up on LEGOs and Roald Dahl, feed on imagination, revel in ocean mist and Karl the fog, and run on matcha.

Eight years in, my work spans privacy and security, agriculture, maritime shipping, climate tech, construction, and most recently applied AI. The domains look unrelated until you notice the shape they share: an expert user, disparate and ambiguous sources, and a consequential call to make before the data resolves.

I'm also the design founder of Seafoam Studio, a multidisciplinary creative studio exploring creativity through movement, storytelling, and community. And I host Sea People, a podcast of stories about the sea and the people who steward it.

Design philosophy

I'm motivated by social dynamics — what actually moves people and processes. That means leading with curiosity and using a service design and research lens to understand where people are coming from before deciding what to build.

In practice: start with the people and teams involved in the decision, not the interface.

Available for engagements with systems-heavy teams in supply chain, security, and sustainability.

Send me a note