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Michelle Chang

Born and bred in San Francisco. Designing for the systems outside the window.

Michelle crouched on a mossy boulder at the base of a tall waterfall, looking up at the falling water in a basalt canyon lined with moss and fallen logs
Against the excellent TLC's better judgement, I still go chasing waterfalls. This one was in Washington State.

I grew up on LEGOs and Roald Dahl, feed on imagination, revel in ocean mist and Karl the fog, and run on matcha. Eight years into product design, the thread through my work is systems that are too large to see at once — a shipping route, a carbon inventory, a field over a growing season — and the people who have to make a decision about them today.

My work spans privacy and security, agriculture, maritime shipping, climate tech, construction, and most recently applied AI. The domains look unrelated until you notice they share a shape: an expert user, a pile of ambiguous data, and a consequential call to make before the data resolves.

How I work

I start with the person holding the decision, not the interface. In maritime shipping that meant sitting with the gap between what a routing model recommends and what a captain does at 3am in weather — and designing for the justification, not the compliance.

Working together

I'm available for product design engagements, with a bias toward climate, ocean, and applied AI teams building tools for expert users. If that's the shape of your problem,send me a note.