I'm a product designer in San Francisco with eight years of experience bringing ecosystem-thinking to complex tools — the ones used by captains crossing oceans, farmers reading soil, and teams measuring carbon they can't see.
Available for product design engagements.Start a conversation.
Persi advises Fortune 500 legal teams on whether to keep a matter in house or send it to outside counsel. I led design from experimentation to beta — principles, content design, research, and the system components.
22 beta customers; a deciding factor in contract renewals
Qualifying for carbon credits meant an enormous amount of manual data entry. I designed the structure, statuses, and bulk actions that got submission rates to 94%.
1.1M acres enrolled, 94% submission rate, 60% less CS time
Captains deviate from routing guidance for good reasons. I designed the layer that let shoreside operators see why, instead of just seeing a lower score.
Beta with one customer, then released to all customers
Vendors were hand-keying hundreds of line items on quotes worth millions. I led the workflow redesign from onboarding through document scanning to review.
701 unique users and 459 PDFs scanned in release week
Carbon footprinting depends on spend data that sits with the finance team. I designed the guidance and upload experience that cut the back-and-forth between them.